"A beautiful home doesn't have to cost our earth"

Zelia Madigan is the founder and CEO of Conscious Convert. She is a fellow of the Institute of Engineers, originally from Cork, and now a Dublin native; her career in global telecoms and IT, which culminated in a role as CEO for a large Telecoms & IT company, has taken her all over the globe for work. During these trips to India and Africa, Zelia witnessed first-hand the effects of mass production and fast fashion on people and the environment. Determined to make better choices, she found it challenging to source home linens that were people-kind, eco-kind and beautiful and made with premium craftsmanship. For years she researched textiles, where they came from, who made them and the standardisation bodies involved to ensure care for the environment & the people, with this knowledge Conscious Convert was born.
Conscious Convert is a new thoughtfully-designed organic lifestyle brand of smart-living homeware essentials - supporting an ecosystem of care for the future of our world and the social and health welfare of the makers from sowing-to-sewing . Because of this, our mission is to be eco-kind and people-kind - our collection is designed in Ireland and created in Portugal, and is certified by the leading standard in organic cotton, the Global Organic Textile Standard, GOTS®.
And because every piece is created using natural organic materials, the result for you and your family is toxin-free and hypoallergenic bedlinen and soft furnishings in your home so you can sleep soundly at night knowing you are protecting the planet, the makers, and your home environment.

Thoughtful Design 

Our collection is made with nature’s best & finest organic materials, certified by the leading organic standard, Global Organic Textile Standard (GOTS). Designed in Ireland and created by expert Portuguese craftspeople who have worked for over 40 years creating the most beautiful home textiles. 

Eco-System of care

Every product is designed with care and consideration for you, our world and all of those involved in the creation from the Farmer to the Craftspeople. That is why our entire collection is 100% Global organic textile standard (GOTS) certified organic cotton. The GOT Standard sets requirements to ensure that the environment is protected and every person in the working community is in a safe working and ethical working environment from sowing to sewing. To further support the protection of our planet for the future we donate 1% of everything you purchase to non-profits working towards creating a healthier planet through our partnership with 1% For The Planet