Thoughtfully designed forever homeware. Better for you, our world and others.

A beautiful home doesn't have to cost our earth

Conscious Convert is an ethical homewares company centred around the belief that aesthetics and ethics can go together if we are to safeguard our well-being and the future of the planet.

 It is the brainchild of Zelia Madigan, an Irish-born, former CEO with a passion for interiors and crafted, quality products. Throughout her career as the leader of a global organisation, Zelia travelled the world, where she soaked in the beauty of other cultures and witnessed first-hand the devastation caused by climate change and mass production. These experiences shaped her values, inspiring a deep wish that she might one day found a company that would keep the well-being of everyone involved at its core.

In February 2021 she founded Conscious Convert, creating a range of luxury homewares that are as big on conscience as they are on quality. Working directly with a family-run artisan Portuguese business that uses green energy to power its looms, the collection includes luxury organic cotton bed linens, waffle throws, herringbone cushions and table linens in hues found in nature. All the organic cotton is certified GOTS (Global Organic Textile Standard), meaning they conform to the highest global standards, ensures stringent processing standards to meet ecological criteria and most importantly safe, hygienic working conditions from sowing to sewing. 

Because a luxurious home doesn’t have to cost the earth.

Thoughtful Design 

Our collection is made with nature’s best & finest organic materials, certified by the leading organic standard, Global Organic Textile Standard (GOTS). Designed in Ireland and created by expert Portuguese craftspeople who have worked for over 40 years creating the most beautiful home textiles. 

Eco-System of care

Every product is designed with care and consideration for you, our world and all of those involved in the creation from the Farmer to the Craftspeople. That is why our entire collection is 100% Global organic textile standard (GOTS) certified organic cotton. The GOT Standard sets requirements to ensure that the environment is protected and every person in the working community is in a safe working and ethical worrking environment from sowing to sewing. To further support the protection of our planet for the future we donate 1% of everything you purchase to non-profits working towards creating a healthier planet through our partnership with 1% For The Planet